Corporate sponsorship represents a growing portion of income for English football clubs, but it is not always as simple as adding a logo to a jersey
Picture the scene. You are a diehard Chelsea fan taking advantage of Burma’s renewed openness to tourism. In a bar in Rangoon, you scan the array of unfamiliar spirits on offer, and suddenly the thought occurs: “What would John Terry drink?”
Luckily, help is at hand. Grand Royal, one of Burma’s most popular whisky brands, is Chelsea FC’s “whisky partner” in the football-mad south-east Asian nation. The tie-in includes Chelsea-themed bottles of the spiritand training sessions in Burma by coaches from the London club.
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